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Latinos, Inc. : the marketing and making of a people / Arlene Dávila.
LIBRA HF5415.33.U6 D38 2001
Available from offsite location
- Format:
- Book
- Author/Creator:
- Dávila, Arlene M., 1965-
- Language:
- English
- Subjects (All):
- Hispanic American consumers.
- Market segmentation--United States.
- Market segmentation.
- United States.
- Hispanic Americans--Ethnic identity.
- Hispanic Americans.
- Physical Description:
- xv, 287 pages : illustrations ; 24 cm
- Place of Publication:
- Berkeley, CA : University of California Press, [2001]
- Summary:
- Latinos, Inc. provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos.
- Notes:
- Includes bibliographical references (pages 259-280) and index.
- ISBN:
- 0520226690
- 0520227247
- OCLC:
- 45714645
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