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Successful direct marketing methods / Bob Stone and Ron Jacobs.
Lippincott Library HF5415.126 .S757 2001
Available
- Format:
- Book
- Author/Creator:
- Stone, Bob, 1918-2007.
- Language:
- English
- Subjects (All):
- Direct marketing.
- Physical Description:
- xxviii, 579 pages : illustrations ; 25 cm
- Edition:
- Seventh edition.
- Place of Publication:
- Chicago, Ill. : McGraw-Hill, [2001]
- Summary:
- This thoroughly revised edition of the "bible" of direct marketing includes expanded material on the Internet and other digital media and brand new information on E-business (including e-communications, banners, buttons, email, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of web sites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices -- and more!
- Notes:
- Includes index.
- ISBN:
- 0658001450
- OCLC:
- 45463464
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