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E-commerce : a platform for integrated marketing ; case study on U.S. retailing / Inga D. Schmidt, Thomas Döbler, Michael Schenk.
Lippincott Library HF5548.325.U6 S35 2002
Available
- Format:
- Book
- Author/Creator:
- Schmidt, Inga D.
- Series:
- Markt, Kommunikation, Innovation ; Bd. 4.
- Markt, Kommunikation, Innovation ; Bd. 4
- Language:
- English
- Subjects (All):
- Electronic commerce--United States.
- Electronic commerce.
- United States.
- Internet marketing--United States.
- Internet marketing.
- Marketing--United States.
- Marketing.
- Physical Description:
- 203 pages : illustrations ; 22 cm.
- Edition:
- 2.aufl.
- Place of Publication:
- Münster : Lit ; Piscataway, NJ : distributed in North America by Transaction Publishers, 2002.
- Notes:
- Includes bibliographical references (page 195 - 203).
- ISBN:
- 382584661X
- OCLC:
- 51854233
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