India's communication revolution : from bullock carts to cyber marts / Arvind Singhal, Everett M. Rogers.

Format:

Book

Author/Creator:

Singhal, Arvind, 1962-

Contributor:

Rogers, Everett M.

Language:

English

Subjects (All):

Telecommunication--India.

Telecommunication.

Telecommunication--Social aspects.

India.

Telecommunication--Social aspects--India.

India--Economic conditions--1947-.

Economic conditions.

Physical Description:

pages cm

Place of Publication:

Thousand Oaks, CA : Sage Publications, 2000.

Summary:

This book explores the recent social changes in Indian society, resulting from the applications of new communication technologies such as satellites, cable television and the Internet. Though far from becoming an information society, it shows how India is making remarkable progress in that direction through an informatization strategy: the process through which communication technologies are used for furthering socio-economic development. The authors discuss the various processes at work at both the governmental level and in private enterprise, the rapid technological development and their impact on Indian society, the growth of software parks, the Internet revolution and the lessons learned so far.

Contents:

1. India's Communication Revolution 27

Migrant Indian Cyberworkers 28

The New Communication Technologies 30

Development Communication 33

The Informatization Route to Development 35

Informatization 38

Electronic Governance: Information Technology for Public Service 40

India's Road to Informatization 43

The New Economic Policy 44

Information Technology Policy 45

Azim Premji: India's Cyber Czar 48

India's Informatization Score 51

Astounding Achievements by Indian High-Tech Entrepreneurs 52

The Rate of Adoption of Communication Media in India 52

The Press 54

Radio 55

Broadcast Television 55

Cable and Private Television Networks 56

Telecommunications 57

The Internet 58

NavinMail: Bridging the Distance between the U.S. and India 59

The Role of Research Universities in High-Technology 60

IITs and IIMs 60

IT Training in India 61

2. The Public Broadcasting Revolution 66

Radio Broadcasting in India 67

Radio's Development Potential 70

Entertainment-Education 71

Community Effects of Radio in Lutsaan 75

Private FM Radio 80

Internet Broadcasting: Anyplace, Anytime 81

The Television Revolution in India 82

SITE and INSAT 84

The Rise of Entertainment 88

Hum Log: A Turning Point 90

The Arrival of Cable and Satellite Channels 91

Television for Development: Missed Opportunities 93

SITE 93

The Kheda Communication Project 94

Chicken-Mesh Antennae and Ruggedized Television Sets 96

The Scorecard for Indian Public Broadcasting 97

Jhabua Development Communication Project 100

Contentious Policy Issues 102

3. The Private Television Revolution 106

The Birth of Private Television 107

The Cable Television Wars 108

STAR-TV 111

Zee-TV 113

Subhash Chandra: India's Media Mogul 113

SONY 117

MTV India 117

Discovery Channel 120

Impacts of Private Television on Doordarshan 121

Impacts of Private Television on Indian Audiences 122

Consumerism 122

Conservative Nationalism 123

Changing Female Images 124

Cable Television: The Backbone of Digital Convergence 125

4. Rising Technopolises 130

The Technologies underlying Technopolises 131

What is High-Technology? 132

High-Technology and the New Economy 134

Spin-offs 135

Technopolis 135

Agglomeration 138

California's Silicon Valley 140

The New Gold Rush 142

Epinions.com: The Mother of All Shopping Services 143

How Indians Get Rich in Silicon Valley 145

The Indian Diaspora 149

Lata Krishnan: Successful Woman Entrepreneur 151

Successful Indians in Silicon Valley 153

Malaviya and Deshpande: Success on Boston's Route 128 159

Austin's "Silicon Hills" 164

Sulekha: The Global Web Magazine from Austin 166

Bangalore: India's "Silicon Plateau" 167

Historical Background of Bangalore 168

The Mysore Military Rockets 169

Bangalore Becomes Silicon Plateau 170

Hyderabad: An Emerging Technopolis 173

Government Policies toward High-Tech Development 176

Problems in Paradise 178

5. The Telecommunications Revolution 183

India's Telecommunications Expansion 186

The Rise of Mobile Telephony 189

Changing Telecommunications Policies 190

Rajiv Gandhi: Sowing the Seeds of Social Change 193

Sam Pitroda: Telecommunications Visionary for the Informatization Strategy 194

The New Economic Policy 198

Keeping Up with State-of-the-Art Technology: WLL 199

Problems in Implementing Policy 200

Get a Mobile Phone, Pay Income Tax 203

Telephony for Rural Development 204

Grameen Bank in Bangladesh and Telecommunications Access 204

The Kittur Rural Telephony Project 207

6. The Computer and Internet Revolution 211

The Growth of Computers in India 212

Computer Adoption in India 216

Arjun Malhotra: From HCL to Techspan 216

Impacts of Computers in India 220

Inequalities and Growing Information Gaps 220

Computer Software in India 222

Narayana Murthy: Software Tycoon 223

Offshore Software Development 226

Skilled Workforce 228

Competitive Advantage 229

Supportive Government Policy 230

Computer Software versus Hardware 231

The Internet Revolution 232

Hand-Held Internet Microbrowsing 234

Growth of the Internet in India 235

Cyber Cafes 235

Internet Policy in India 237

U.S. Hegemony on the Net 239

Internet: The Highway for a Global Economy 239

Goodbye Silicon, Hello Internet 240

India's Knowledge-Based Virtual Age 241

Remote Processing: A Gargantuan Opportunity for India 242

A 24-Hour Cyber Office 243

E-Commerce in India 244

Love Goel: Direct Selling through the Internet 246

The Internet and Privacy 249

7. Lessons Learned About Informatization 253

Looking Backward 263

Looking Forward 266

New Opportunities for Communication Research 269

Responsible Entrepreneurship: Sharing the Pie? 271.

Notes:

Includes bibliographical references and index.

ISBN:

0761994718

0761994726

OCLC:

80363299