From the trenches : strategies from industry leaders on the new e-conomy / Erin J. Kelly, editor.

Format:

Book

Contributor:

Kelly, Erin J.

Language:

English

Subjects (All):

Business enterprises--Computer networks.

Business enterprises.

Electronic commerce--Management.

Electronic commerce.

Physical Description:

xvii, 230 pages : illustrations ; 24 cm

Place of Publication:

Toronto : J. Wiley & Sons Canada, [2001]

Summary:

In the emerging world of e-business, the communications and new media industries are increasingly grabbing the headlines. From the Trenches compiles the strategies and ideas for reinventing the economy from more than twenty leading luminaries in the telecommunications and media industries. From the Trenches deals with the tough questions facing the evolving Internet economy: What are consumers asking for? What will consumers pay and what do they expect to get free? How do you market content and services in a medium (the Internet) that has no media or retail channels?

Contents:

Building a sustainable e-business / Sara Allan

e-power to the people! / Colleen Moorehead

Seeing change, leading change / Kelly Peters

Using VC experience to create business value / Joanne Hyland

Working@home / Denise Shortt

New technologies in schools : please adjust your screens / Marita Moll

High energy high tech : turn on the network / Vicki Saunders

"i" before "e" - no exceptions / Sheelagh Whittaker

The Internet in the age of consumer power / Pat Tremaine

Regulation in the information age : the CRTC and new media / Françoise Bertrand

Privacy in cyberspace : challenge of the 21st century / Barbara McIsaac

Kids and the art of the Internet / Kate Baggott

Culture and convergence / Sheridan Scott

U8TV : a convergence of television and the Internet / Phyllis Yaffe

Making news interactive / an interview with Catherine Warren ... by Mary Frances Hill

Caught in the Web? Broadcast regulation in the new media world / Jennifer Bol

Pamela Wallin : the media is you / Pamela Wallin.

Notes:

Includes bibliographical references.

ISBN:

0471646024

9780471646020

OCLC:

46661567

Online:

Contributor biographical information

Publisher description