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Marketing and social construction : exploring the rhetorics of managed consumption / Chris Hackley.
Lippincott Library HF5415 .H1715 2001
Available
- Format:
- Book
- Author/Creator:
- Hackley, Christopher E.
- Series:
- Routledge interpretive marketing research series ; 3.
- Routledge interpretive marketing research series
- Language:
- English
- Subjects (All):
- Marketing.
- Consumer behavior.
- English language--Rhetoric.
- English language.
- Physical Description:
- vii, 225 pages ; 25 cm.
- Place of Publication:
- London ; New York : Routledge, 2001.
- Summary:
- Marketing is at the center of the boom in business education. In this ground-breaking work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorizing and writing about marketing. It draws on a wide range of up-to-date European and North American case studies.
- Notes:
- Includes bibliographical references (pages [192]-217) and index.
- ISBN:
- 0415208599
- OCLC:
- 44979720
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