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Strategy and management of industrial brands : business to business products and services / by Philippe Malaval with the collaboration of Christophe Bénaroya.
Lippincott Library HF5415.1263 .M35 2001
Available
- Format:
- Book
- Author/Creator:
- Malaval, Philippe.
- Standardized Title:
- Stratégie et gestion de la marque industrielle. English
- Language:
- English
- French
- Subjects (All):
- Industrial marketing--Case studies.
- Industrial marketing.
- Genre:
- Case studies.
- Physical Description:
- xvii, 398 pages : illustrations ; 25 cm
- Place of Publication:
- Boston : Kluwer Academic Publishers, [2001]
- Notes:
- Translation of: Stratégie et gestion de la marque industrielle.
- Includes bibliographical references (pages 379-384) and indexes.
- ISBN:
- 0792379705
- OCLC:
- 45243309
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