New products management / C. Merle Crawford, C. Anthony Di Benedetto.

Format:

Book

Author/Creator:

Crawford, C. Merle (Charles Merle), 1924-2012.

Contributor:

Di Benedetto, C. Anthony.

Harry E. Humphreys Book Fund.

Series:

Irwin/McGraw-Hill series in marketing

Language:

English

Subjects (All):

New products--Management.

New products.

Physical Description:

xxv, 534 pages : illustrations ; 24 cm.

Edition:

Sixth edition.

Place of Publication:

Boston : Irwin/McGraw-Hill, [2000]

Summary:

NEW PRODUCTS MANAGEMENT provides a management approach, with the perspective of marketing. In every organization there is a person or group of persons who are charged with getting new goods and services onto the market. Frequently those people are new product managers, or project managers, or team leaders. They lead a multifunctional group of people, with the perspective of a general manager. NEW PRODUCTS MANAGEMENT, Sixth Edition recognizes the value of the cross-functional team. That team will include representatives from all areas of business. A team leader (or future team leaders) will benefit from this text and its approach. The theories introduced in this text are reinforced through applications in the business world.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Harry E. Humphreys Book Fund.

ISBN:

0070275521

OCLC:

41482353