The race card : campaign strategy, implicit messages, and the norm of equality / Tali Mendelberg.

Format:

Book

Author/Creator:

Mendelberg, Tali.

Language:

English

Subjects (All):

Political campaigns--United States--History.

Political campaigns.

Communication in politics.

History.

United States.

United States--Race relations--Political aspects.

Race relations.

Communication in politics--United States--History.

Elections--United States--History.

Elections.

Race relations--Political aspects.

Local Subjects:

United States--Race relations--Political aspects.

Genre:

History.

Physical Description:

xv, 307 pages : illustrations ; 24 cm

Place of Publication:

Princeton, N.J. : Princeton University Press, [2001]

Summary:

In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort to more subtle uses of race to win elections. Mendelberg documents the development of this implicit communication across time and measures its impact on society. Drawing on a wide variety of research--including simulated television news experiments, national surveys, a comprehensive content analysis of campaign coverage, and historical inquiry--she analyzes the causes, dynamics, and consequences of racially loaded political communication. She also identifies similarities and differences among communication about race, gender, and sexual orientation in the United States and between communication about race in the United States and ethnicity in Europe, thereby contributing to a more general theory of politics.

Contents:

A theory of racial appeals

The norm of racial inequality, electoral strategy, and explicit appeals

The norm of racial equality, electoral strategy, and implicit appeals

The political psychology of implicit communication

Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage

The impact of implicit messages

Implicit, explicit, and counter-stereotypical messages : the welfare experiment

Psychological mechanisms : the norms experiment

Implicit communication beyond race : gender, sexual orientation, and ethnicity

Political communication and equality.

Notes:

Includes bibliographical references (pages 277-298) and index.

American Political Science Association Woodrow Wilson Foundation Award, 2002.

ISBN:

0691070709

9780691070704

0691070717

9780691070711

OCLC:

46737493

Publisher Number:

9780691070711

Online:

Publisher description