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Specialty retailers : marketing triumphs and blunders / Ronald D. Michman and Edward M. Mazze.
Lippincott Library HF5429.3 .M52 2001
Available
- Format:
- Book
- Author/Creator:
- Michman, Ronald D.
- Language:
- English
- Subjects (All):
- Retail trade--United States.
- Retail trade.
- Specialty stores.
- United States.
- Specialty stores--United States.
- Physical Description:
- xiii, 261 pages ; 25 cm
- Place of Publication:
- Westport, Conn. : Quorum Books, 2001.
- Summary:
- Key variables that retailing executives in nine specialty businesses must understand and know how to apply, to gain a sustainable advantage in their hotly competitive environments.
- Contents:
- The development of specialty store retailing
- Drugstores: kings of scrambled merchandising
- Specialty clothing stores: masters of market segmentation
- Furniture stores: targeting a fragmented market
- Shoe stores: targeting lifestyle characteristics
- Home improvement stores: targeting the do-it-yourself market
- Bookstores: targeting the educated market
- Electronics stores: technological segmentation
- Toy stores: new strategies of niche retailing
- Automotive stores: multidimensional buyer behavior.
- Notes:
- Includes bibliographical references (pages [231]-242) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Charles R. Anderson Endowment Fund.
- ISBN:
- 1567203426
- OCLC:
- 43569199
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