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Television marketing : network, local, and cable / David Poltrack.
Lippincott Library HF6146.T42 P64 1983
Available
- Format:
- Book
- Author/Creator:
- Poltrack, David.
- Language:
- English
- Subjects (All):
- Television advertising.
- Cable television advertising.
- Physical Description:
- xii, 395 pages : illustrations ; 24 cm
- Place of Publication:
- New York : McGraw-Hill, [1983]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0070504067 :
- OCLC:
- 9322882
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