The business of digital television / Chris Forrester.

Format:

Book

Author/Creator:

Forrester, Chris.

Language:

English

Subjects (All):

Television broadcasting--United States.

Television broadcasting.

Television broadcasting--Technological innovations.

Digital television--Economic aspects.

Digital television.

United States.

Digital television--Economic aspects--United States.

Physical Description:

xii, 275 pages ; 22 cm

Place of Publication:

Oxford ; Boston, MA : Focal Press, 2000.

Summary:

Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source. You will: Discover trends in digital TV technology Gain knowledge about the international marketplace See an analysis of the financial models Understand the importance of partnerships Find out the key drivers for change Gain an insight into emerging technologies in the future Gain from the research of a key industry consultant, a complete factual understanding of the digital television industry worldwide in one readable source See the facts in context, from the key drivers for change through to future applications Get up to speed quickly on emerging technologies and complex markets

Contents:

The TV pioneers xi

1 From dumb box to television that's alive 1

2 The analogue television business today 15

3 The adoption of digital 50

4 Cable, satellite or digital television? 71

5 Where is digital today? 106

6 Is new content still king? 143

7 Selling digital television 175

8 The economy of niches 211

9 Web-casting to the TV, or TV on the PC? 229

10 The future: brave new world or just more of the same? 240.

Notes:

Includes bibliographical references (page [261]) and index.

ISBN:

0240516060

OCLC:

44681774