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Selling themselves : the emergence of Canadian advertising / Russell Johnston.

LIBRA HF5813.C2 J64 2001
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Format:
Book
Author/Creator:
Johnston, Russell T. (Russell Todd), 1967-
Language:
English
Subjects (All):
Advertising--Canada--History.
Advertising.
History.
Canada.
Physical Description:
viii, 355 pages : illustrations ; 24 cm
Place of Publication:
Toronto ; Buffalo : University of Toronto Press, 2001.
Summary:
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability.
Notes:
Includes bibliographical references (pages [283]-348) and index.
ISBN:
0802044956 :
OCLC:
44019512

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