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Market driven enterprise : product development, supply chains, and manufacturing / Amiya K. Chakravarty.
Lippincott Library HD38.5 .C38 2001
Available
- Format:
- Book
- Author/Creator:
- Chakravarty, Amiya K.
- Language:
- English
- Subjects (All):
- Business logistics.
- Product management--Technological innovations.
- Product management.
- Industrial design--Management.
- Industrial design.
- Manufacturing industries--Technological innovations--Management.
- Manufacturing industries.
- Marketing--Management.
- Marketing.
- Physical Description:
- xiv, 514 pages : illustrations ; 25 cm
- Place of Publication:
- New York : John Wiley, [2001]
- Notes:
- Includes bibliographical references and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Charles R. Anderson Endowment Fund.
- ISBN:
- 0471244929
- OCLC:
- 44632923
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