The Conference Board challenge to business : industry leaders speak their mind / edited by Peter Krass ; with an introduction by Richard E. Cavanagh.

Format:

Book

Contributor:

Krass, Peter.

Conference Board.

Language:

English

Subjects (All):

Business.

Businesspeople--Interviews.

Businesspeople.

Industrial management.

Genre:

Interviews.

Physical Description:

viii, 311 pages : illustrations ; 24 cm

Other Title:

Industry leaders speak their mind

Place of Publication:

New York : Wiley, 2000.

Summary:

An inspiring anthology of classic business writings drawn from The Conference Board's publications and seminars, this book features essays and speeches from Warren Buffet, Lawrence A. Bossidy, Robert D. Haas, Anita Roddick, and many others. All selections are introduced by the editor, who provides interesting and relevant background information on each pivotal business leader. The topics covered are universal to the business community, including management essentials, marketing, quality assurance, ethics in the workplace, and technology in management, among others. This book brings together great ideas and advice from the world's leading business people, from Richard Branson of Virgin Atlantic to Akio Morita of Sony. Organized by theme, the book allows the reader to easily find information on specific topics.

Contents:

Part I Leadership Dynamics 1

Townsend's Third Degree in Leadership / Robert Townsend 3

Leadership in the Next Century / William T. Esrey 15

A Philosophy of Business Leadership / Crawford H. Greenewalt 23

Leaving the Comfort Zone / Richard G. LeFauve 29

Leaders and Visions: Orchestrating the Corporate Culture / Warren G. Bennis 33

Part II Principles of Management 39

Elephants Can So Dance / Andrew S. Grove 41

The Rise of the Knowledge Worker / Peter F. Drucker 53

Track Record Is Everything / Warren E. Buffett 59

Much Ado About Worker Participation / I. MacAllister Booth 65

The Virgin Iconoclast / Richard Branson 71

Part III Marketing and Brand-Building 77

Moving Up in Marketing by Getting Down to Basics / Akio Morita 79

How to Create an Internal Corporate Brand / Melvin R. Goodes 89

Keeping an Endangered Relationship Alive / Jennifer Laing 99

Advertising from a Management Viewpoint / Howard J. Morgens 109

Part IV Corporate Citizenship Brings Success 117

Ethics: A Global Business Challenge / Robert D. Haas 119

Company Social Responsibility

Too Much or Not Enough? / J. Irwin Miller 131

Not Free Trade but Fair Trade / Anita Roddick 135

If "Business Credibility" Means Anything / Katherine Graham 139

An Ethics Prescription for Success / Raymond V. Gilmartin 149

Part V Conquering Technology 157

What CEOs Don't Know / Charles B. Wang 159

The Computer in Management / Simon Ramo 167

Human Values in the Computer Age / Arjay Miller 171

Beyond Strategy: A View from the Top / James P. Manzi 179

Part VI The Drive for Quality and Profits 185

Strategies for World-Class Quality / Joseph M. Juran 187

Measure, Monitor and Improve Quality / Jon C. Madonna 195

Leadership through Quality at Xerox / Paul A. Allaire 203

The Quality Experience at Honeywell / Michael R. Bonsignore 209

Part VII Strategic Growth 217

Brewing Up Growth: An Innovator's Tale / Jim Koch 219

Using Strategic Planning to Lead the Corporation / Charles D. Miller 225

Risky Business / Rebecca P. Mark 229

Growing a Global Delivery System / James P. Kelly 237

Part VIII Breaking through Bureaucracy 245

Why Do We Waste Time Doing This? / Lawrence A. Bossidy 247

Did You Ever See an Elephant Charge? / Edgar S. Woolard Jr. 255

Self-Management / Lord Colin Marshall of Knightsbridge 261

A Case Study in Reengineering / Emmanuel A. Kampouris 267

Letting Go of Controls / Tom Peters 273.

Notes:

Includes bibliographical references and index.

ISBN:

0471384712

OCLC:

45238162