Qualitative research in intelligence and marketing : the new strategic convergence / Alf H. Walle III.

Format:

Book

Author/Creator:

Walle, Alf H.

Contributor:

Charles R. Anderson Endowment Fund.

Language:

English

Subjects (All):

Business intelligence.

Marketing research.

Physical Description:

xii, 246 pages ; 25 cm

Place of Publication:

Westport, Conn. : Quorum Books, 2001.

Summary:

Juxtaposes, compares, and integrates the qualitative methods of marketing research with those of competitive intelligence.

Contents:

I. Parallels, Agendas, and Options 7

2. Competitive Intelligence as Qualitative Alternative 9

3. Marketing Research: Merging with Another Qualitative Tradition 27

II. Competitive Intelligence and Cross-Disciplinary Tools 47

4. Justifying Qualitative Methods 49

5. The Qualitative Espionage Model 73

6. Competitive Intelligence, the Planning Process, and Marketing 91

7. The Process of Intelligence 101

8. The Qualitative Social Sciences and Competitive Intelligence 113

9. The Humanities and Competitive Intelligence 137

10. Culture at a Distance: A Lesson from World War II 157

III. Operationalizing the Social Sciences and the Humanities 179

11. Competitive Intelligence at a Distance: Learning from World War II 181

12. The Qualitative Audit 199

Epilogue: The 10 Percent Edge 225

Appendix 1 The Use and Abuse of Warfare and Sports Analogies 227

Appendix 2 The "Care and Feeding" of Humanists 231.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Charles R. Anderson Endowment Fund.

ISBN:

1567203663

OCLC:

43521053