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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
Lippincott Library HF5415.32 .H69 2001
Available
LIBRA HF5415.32 .H69 2001
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hoyer, Wayne D.
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Physical Description:
- xxi, 681 pages : illustrations (some color), color map ; 27 cm
- Edition:
- Second edition.
- Place of Publication:
- Boston : Houghton Mifflin, [2001]
- Notes:
- Includes bibliographical references (pages 563-641) and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
- ISBN:
- 0618013261
- OCLC:
- 45185895
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