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Television advertising and televangelism : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess.
Van Pelt Library P301.5.P47 S35 1986
Available
LIBRA P301.5.P47 S35 1986
Available from offsite location
- Format:
- Book
- Author/Creator:
- Schmidt, Rosemarie.
- Series:
- Pragmatics & beyond 0166-6258 ; VII:5.
- Pragmatics & beyond. 0166-6258 ; VII:5
- Language:
- English
- Subjects (All):
- Persuasion (Rhetoric).
- Television advertising--Language.
- Television advertising.
- Television in religion.
- Evangelistic work--Language.
- Evangelistic work.
- Physical Description:
- vi, 88 pages ; 22 cm.
- Place of Publication:
- Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986.
- Notes:
- Bibliography: pages 83-88.
- ISBN:
- 1556190069
- OCLC:
- 16004761
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