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Broadcast programming, strategies for winning television and radio audiences / Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
Van Pelt Library PN1992.55 .E18
Mixed Availability
- Format:
- Book
- Author/Creator:
- Eastman, Susan Tyler.
- Head, Sydney W., author.
- Klein, Lewis, 1927- author.
- Language:
- English
- Subjects (All):
- Television programs--Planning.
- Television programs.
- Radio programs--Planning.
- Radio programs.
- Physical Description:
- xvi, 384 pages : illustrations ; 25 cm
- Place of Publication:
- Belmont, Calif. : Wadsworth Pub. Co., [1981]
- Notes:
- Includes indexes.
- Bibliography: pages [359]-370.
- ISBN:
- 0534008828 :
- OCLC:
- 6379384
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