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Essentials of new product management / by Glen L. Urban, John R. Hauser, Nikhilesh Dholakia.

Lippincott Library HF5415.153 .U73 1987
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Format:
Book
Author/Creator:
Urban, Glen L.
Contributor:
Hauser, John R.
Dholakia, Nikhilesh, 1947-
Language:
English
Subjects (All):
New products--Management.
New products.
Physical Description:
x, 340 pages : illustrations ; 24 cm
Place of Publication:
Englewood Cliffs, N.J. : Prentice-Hall, [1987]
Notes:
Includes bibliographical references and index.
ISBN:
013286584X
OCLC:
13423459

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