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The radio station / Michael C. Keith.
Annenberg Library - Reference HE8698 .K45 2000
Available
- Format:
- Book
- Author/Creator:
- Keith, Michael C., 1945-
- Language:
- English
- Subjects (All):
- Radio broadcasting--United States.
- Radio broadcasting.
- United States.
- Physical Description:
- xiv, 321 pages : illustrations ; 26 cm
- Edition:
- Fifth edition.
- Place of Publication:
- Boston, Mass. : Focal Press, 2000.
- Contents:
- 1 State of the Fifth Estate 1
- In the Air
- Everywhere 1
- A Household Utility 2
- A Toll on Radio 4
- Birth of the Networks 4
- Conflict in the Air 6
- Radio Prospers during the Depression 6
- Radio during World War II 7
- Television Appears 8
- A New Direction 9
- Radio Rocks and Roars 9
- FM's Ascent 9
- AM Stereo 11
- Noncommercial Radio 11
- Proliferation and Frag-Out 13
- Profits in the Air 15
- Economics and Survival 16
- Consolidation and Downsizing 18
- Buying and Selling 20
- DAB Revolution 21
- Cable and Satellite Radio 23
- Internet Radio 24
- Micro-Radio 26
- Radio and Government Regulations 26
- Jobs and Equality in Radio 32
- Chapter Highlights 34
- 2 Station Management 41
- Nature of the Business 41
- The Manager as Chief Collaborator 42
- What Makes a Manager 45
- The Manager's Duties and Responsibilities 47
- Organizational Structure 50
- Human Resources 55
- Whom Managers Hire 56
- The Manager and the Profit Motive 57
- The Manager and the Community 58
- The Manager and the Government 60
- The Public File 62
- The Manager and Unions 62
- The Manager and Industry Associations 65
- Buying or Building a Radio Station 66
- Chapter Highlights 67
- Appendix Code of Federal Regulations Index 68
- 3 Programming 75
- Program Formats 75
- The Programmer 89
- The Program Director's Duties and Responsibilities 91
- Elements of Programming 95
- The Program Director and the Audience 100
- The Program Director and the Music 103
- The Program Director and the FCC 107
- The Program Director and Upper Management 109
- Chapter Highlights 110
- Appendix A Station Owner Airchecks His Programming 112
- 4 Sales 118
- Commercialization: A Retrospective 118
- Selling Airtime 119
- Becoming an Account Executive 120
- The Sales Manager 123
- Radio Sales Tools 126
- Points of the Pitch 131
- Levels of Sales 133
- Spec Tapes 135
- Objectives of the Buy 138
- Prospecting and List Building 139
- Planning the Sales Day 140
- Selling with and without Numbers 141
- Advertising Agencies 142
- Rep Companies 144
- Co-Op Sales 146
- Trade-Outs 147
- Chapter Highlights 148
- Appendix A Station Owner Conveys His Sales Philosophy to His Manager 149
- 5 News 153
- News from the Start 153
- News and Today's Radio 154
- The Newsroom 155
- The All-News Station 156
- The Electronic Newsroom 157
- The News Director 159
- What Makes a Newsperson 160
- Preparing the News Story 162
- Organizing the Newscast 163
- The Wire Services 164
- Radio Network News 165
- Radio Sportscasts 166
- Radio News and the FCC 167
- News Ethics 168
- Traffic Reports 169
- News in Music Radio 169
- Chapter Highlights 171
- 6 Research 173
- Who Is Listening 173
- The Ratings and Survey Services 174
- Qualitative and Quantitative Data 180
- In-House Research Techniques 181
- Research Deficits 184
- How Agencies Buy Radio 186
- Careers In Research 187
- The Future of Research in Radio 190
- Chapter Highlights 191
- Appendix 6A RAB's Radio Research Glossary 196
- Appendix 6B Arbitron's Glossary of Terms 200
- 7 Promotion 204
- Past and Purpose 204
- Promotions Practical and Bizarre 205
- The Promotion Director's/Manager's Job 207
- Whom Promotion Directors Hire 208
- Types of Promotion 209
- Sales Promotion 214
- Research and Planning 214
- Budgeting Promotions 217
- Promotions and the FCC 219
- Broadcast Promotion and Marketing Executives 220
- Chapter highlights 220
- 8 Traffic and Billing 222
- The Air Supply 222
- The Traffic Manager 223
- The Traffic Manager's Credentials 224
- Directing Traffic 225
- Billing 226
- The FCC and Traffic 227
- Chapter Highlights 228
- 9 Production 234
- A Spot Retrospective 234
- Formatted Spots 236
- The Production Room 236
- The Studios 238
- Editing 248
- Copywriting 249
- Announcing Tips 252
- The Sound Library 258
- Chapter Highlights 259
- 10 Engineering 264
- Pioneer Engineers 264
- Radio Technology 264
- AM/FM 265
- Digital Audio Broadcasting (DAB) 269
- Smart Receivers 271
- Becoming an Engineer 271
- The Engineer's Duties 273
- Station Log 275
- The Emergency Alert System (Formerly the Emergency Broadcast System) 277
- Automation 281
- Posting Licenses and Permits 282
- Chapter Highlights 283
- Appendix 10A Federal Communications Commission Fact Sheet 285
- Appendix 10B SBE Application 286
- Appendix 10C NARTE Application 288
- 11 Consultants and Syndicators 290
- Radio Aid 290
- Consultant Services 292
- Consultant Qualifications 295
- Consultants: Pros and Cons 296
- Program Suppliers 298
- Syndicator Services 299
- Hardware Requirements 302
- Syndicator Fidelity 303.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0240803884
- OCLC:
- 42726178
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