McQuail's mass communication theory / [Denis McQuail].

Format:

Book

Author/Creator:

McQuail, Denis.

Language:

English

Subjects (All):

Mass media.

Physical Description:

x, 542 pages : illustrations ; 26 cm

Edition:

Fourth edition.

Place of Publication:

London ; Thousand Oaks : Sage Publications, 2000.

Summary:

Now thoroughly updated, this new edition of has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and topics in respect of cultural production, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field. Part One: Theories \ Introduction: First Approaches \ The Rise of Mass Media \ Concepts and Models \ Theory of Media and Theory of Society \ Mass Communication and Culture \ New Media-New Theory? \ Normative Theories of Media and Society \ Part Two: Structures \ Media Structure and Performance: Principals and Accountability \ Media Structures and Institutions \ Global Mass Communication \ Part Three: Organizations \ The Media Organization in its Context \ The Production of Media Culture \ Part Four: Content \ Media Content; Issues, Concepts and Methods of Analysis \ Media Genres and Texts \ Part Five: Audiences \ Audience Theory and Research Traditions \ Audience Formation and Experience \ Part Six: Effects \ The Effect Research Tradition \ Processes of Short-term Effect \ Longer-term and Indirect Effects \ Epilogue \ The State of the Art

Notes:

Includes bibliographical references (pages [505]-535) and index.

ISBN:

0761965467

0761965475

OCLC:

44721040