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The maverick way : profiting from the power of the corporate misfit / by Richard Cheverton with Bill Wilson & Lanny Vincent ; illustrations by Louis Dunn.
- Format:
- Book
- Author/Creator:
- Cheverton, Richard.
- Language:
- English
- Subjects (All):
- Wilson, Bill.
- Kimberly-Clark Corporation.
- Industrial management.
- Creative ability in business.
- Individualism.
- Physical Description:
- xviii, 270 : illustrations ; 23 cm
- Edition:
- First edition.
- Place of Publication:
- La Palma, CA : Maverickway.com, [2000]
- Summary:
- Innovations and breakthroughs in business aren't made by corporate clones; they are made by those who think beyond the norm. These people are called mavericks and they think and work on the edge. Cheverton illustrates key maverick methods and reveals how mavericks explore the free range of cutting-edge ideas, bringing innovations back to the corporate pasture. For the business that knows how to identify the mavericks, there are great financial rewards.
- Notes:
- Includes index.
- ISBN:
- 0966822617
- OCLC:
- 44950074
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