Mastering entrepreneurship / Sue Birley & Dan Muzyka.

Format:

Book

Author/Creator:

Birley, Sue.

Contributor:

Muzyka, Daniel F.

Language:

English

Subjects (All):

Entrepreneurship.

Physical Description:

418 pages ; 25 cm

Place of Publication:

Harlow : Financial Times Prentice Hall, 2000.

Summary:

Mastering Entrepreneurship offers potential entrepreneurs a complete, start-to-finish guide to success. Discover how to identify and evaluate all your entrepreneurial opportunities: "bricks and mortar" startup, e-commerce, purchase of an existing business, and more. Review your key sources of capital, and your options for structuring them; learn what steps you need to take to get started; review the key roles colleagues and teams will play in your venture; and more. Learn how to manage early and long-term growth; how and when to purchase existing companies; how to promote entrepreneurial approaches throughout your organization; and finally, how to harvest your investment through effective exit strategies. For all entrepreneurs and managers considering striking out on their own.

Contents:

1 Introducing Enterprise 1

2 The Opportunity 27

Section 1 Evaluating the opportunity

Section 2 The e-commerce opportunity

3 Finance 93

Section 1 Sources of finance

Section 2 Structuring finance

5 People, Families and Teams 189

6 Alternative Perspectives 215

7 Managing Growth 241

Section 1 Early growth

Section 2 Long-term growth

8 Buying a Company 303

9 Entrepreneurship in the Organization 345

10 Harvesting 377.

ISBN:

0273649280

OCLC:

43784497