All the world and her husband : women in twentieth-century consumer culture / edited by Maggie Andrews and Mary M. Talbot.

Format:

Book

Contributor:

Andrews, Margaret R.

Talbot, Mary M., 1954-

Language:

English

Subjects (All):

Women consumers.

Culture--Economic aspects.

Culture.

Consumption (Economics).

Physical Description:

ix, 278 pages : illustrations ; 24 cm

Place of Publication:

London ; New York : Cassell, 2000.

Summary:

Many of women's everyday experiences and pleasures are tied up inextricably with consumption. In consumer-culture research, it tends to be the activities and interests of women which take center stage. This collection provides a wide range of different perspectives on women as consumers, focusing on popular culture, including examinations of popular media and their targeting of female audiences.

Apart from a grounding in feminism the collection does not present a single view, theoretically; methodologically, or politically. Its contributors work across a wide range of disciplines, including cultural and media studies, design history, and sociolinguistics. What they all have in common is the aim of understanding women's experiences and struggles in relation to consumer culture in the 20th century.

Contents:

1 Introduction: women in consumer culture / Maggie Andrews, Mary M. Talbot 1

2 'All the World and Her Husband': the Daily Mail Ideal Home Exhibition 1908-39 / Deborah S. Ryan 10

3 New disciplines for women and the rise of the chain store in the 1930s / Janice Winship 23

4 Modernity tamed? Women shoppers and the rationalization of consumption in the inter-war period / Mica Nava 46

5 'The greatest invention of the century': menstruation in visual and material culture / Alia Al-Khalidi 65

6 Georgette Heyer: the historical romance and the consumption of the erotic, 1918-1939 / Sallie McNamara 82

7 'A Material Girl'? Adolescent girls and their magazines, 1920-1958 / Penny Tinkler 97

8 'Mrs Housewife and Her Grocer': the advent of self-service food shopping in Britain / Barbara Usherwood 113

9 Decisions in DIY: women, home improvements and advertising in post-war Britain / Jen Browne 130

10 'As seen on TV': design and domestic economy / Alison J. Clarke 146

11 Advertising difference: women, Western Europe and 'consumer-citizenship' / Anne M. Cronin 162

12 Strange bedfellows: feminism in advertising / Mary M. Talbot 177

13 'Thanks for stopping by': gender and virtual intimacy in American shop-by-television discourse / Mary Bucholtz 192

14 A self off the shelf? Consuming women's empowerment / Deborah Cameron 210

15 Fashioning the career woman: power dressing as a strategy of consumption / Joanne Entwistle 224

16 Non-occasion greeting cards and the commodification of personal relationships / Jane Hobson 239

17 Girl power and the post-modern fan: the 1996 Boyzone concert tour / Maggie Andrews, Rosie Whorlow 253.

Notes:

Includes bibliographical references and index.

ISBN:

0304701513

0304701521

OCLC:

40723803