Targeting senior voters : campaign outreach to elders and others with special needs / Susan A. MacManus with the assistance of Kariña H. Shields and support from the University of South Florida Institute on Aging ; foreword by Jim Towey.

Format:

Book

Author/Creator:

MacManus, Susan A.

Contributor:

Shields, Kariña H.

University of South Florida Institute on Aging.

Language:

English

Subjects (All):

Political campaigns--United States.

Political campaigns.

Older people--Suffrage.

United States.

Older people--Suffrage--United States.

Older people.

Physical Description:

xxi, 225 pages : illustrations, map ; 23 cm

Place of Publication:

Lanham, Md. : Rowman & Littlefield Publishers, [2000]

Summary:

Seniors are America's most dependable voters. They have more time, money, and interest on average than any other voter group and they turn out to vote at a greater rate in elections at every level -- thus they are most coveted by all kinds of candidates seeking office. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with special needs such as limited sight, hearing, and mobility.

This book describes the growing size and power of the senior electorate, reports national survey results on what seniors think about a variety of policy questions, and identifies the best ways to reach senior voters during election campaigns from the local to the national.

Contents:

1. Seniors: America's Most Consistent Voters 1

2. The Graying Behemoth 11

3. Identifying and Surveying Senior Voters 21

4. Campaigning to Seniors: Going after Votes 33

5. Helping Seniors Register and Vote: New Forms of Outreach, Accommodation, and Protection 71

6. Crafting the Message: Issues Affecting Seniors 117

7. Targeting Seniors in the Twenty-First Century: A Review of Some Basic Dos and Don'ts 175

Appendix A Relevant Federal Laws and Applicable Guidelines/Standards 189

Appendix B Florida Statute: Absentee Balloting in Nursing Homes and ALFS 193.

Notes:

Includes bibliographical references (pages 195-209) and index.

ISBN:

0742501116

0742501124

OCLC:

44420818