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Public relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning.

LIBRA HD59 .P785 2000
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Format:
Book
Contributor:
Ledingham, John A.
Bruning, Stephen D.
Series:
LEA's communication series
Language:
English
Subjects (All):
Public relations--Management.
Public relations.
Communication in organizations.
Corporations--Public relations.
Corporations.
Physical Description:
xvii, 255 pages cm.
Place of Publication:
Mahwah, N.J. : L. Erlbaum, 2000.
Notes:
Includes bibliographical references and indexes.
ISBN:
0805830502
OCLC:
40683517

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