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The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day.
Lippincott Library HF5415.13 .D367 1999
Available
LIBRA HF5415.13 .D367 1999
Available from offsite location
- Format:
- Book
- Author/Creator:
- Day, George S.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Sales management.
- Consumer satisfaction.
- Customer relations.
- Physical Description:
- xii, 285 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Free Press, [1999]
- Summary:
- The expert who coined the phrase "market-driven strategy" offers a guide to understanding and implementing the cultures, capabilities and configurations that make successful market-driven organizations outperform their rivals.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the S. M. Peck and Company Wharton School Library Fund.
- ISBN:
- 0684864673
- OCLC:
- 41482164
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