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Tageszeitungen und Online-Medien : elektronisches Publizieren als produktpolitisches Instrument der Verlage / Thomas Lehr ; mit einem Geleitwort von Klaus Peter Kaas.
LIBRA PN4748.G3 L44 1999
Available from offsite location
- Format:
- Book
- Author/Creator:
- Lehr, Thomas.
- Series:
- Gabler Edition Wissenschaft. Marketing und neue Institutionenökonomik
- Language:
- German
- Subjects (All):
- Newspaper publishing--Germany.
- Newspaper publishing.
- Electronic newspapers--Germany.
- Electronic newspapers.
- Electronic publishing--Germany.
- Electronic publishing.
- Germany.
- Physical Description:
- xviii, 307 pages : illustrations ; 21 cm.
- Place of Publication:
- Wiesbaden : Deutscher Universitäts Verlag : Gabler, [1999]
- Notes:
- Presented as the author's thesis (doctoral)--Universität Frankfurt am Main, 1999.
- Includes bibliographical references (pages 283-307).
- ISBN:
- 3824469359
- OCLC:
- 49659983
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