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Konsum im multikulturellen Umfeld : eine semiotisch orientierte Analyse der Voraussetzungen kulturübergreifenden Marketings / Ute Werner.
Lippincott Library HC79.C6 W47 1999
Available
- Format:
- Book
- Author/Creator:
- Werner, Ute.
- Language:
- German
- Subjects (All):
- Consumer behavior.
- Consumption (Economics).
- Motivation research (Marketing).
- Physical Description:
- x, 313 pages : illustrations ; 21 cm
- Place of Publication:
- Frankfurt am Main ; New York : P. Lang, 1999.
- Notes:
- Originally presented as the author's Habilitationsschrift-- Ludwig-Maximilians-Universität München, 1999.
- Includes bibliographical references (pages [277]-313).
- ISBN:
- 3631350589
- OCLC:
- 42578221
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