Reconstructing Italian fashion : America and the development of the Italian fashion industry / Nicola White.

Format:

Book

Author/Creator:

White, Nicola (Nicola Joanne)

Series:

Dress, body, culture

Language:

English

Subjects (All):

Fashion--Italy--History--20th century.

Fashion.

Relations.

Fashion merchandising.

History.

Italy.

Fashion merchandising--Italy--History--20th century.

Italy--Relations--United States.

United States--Relations--Italy.

United States.

Physical Description:

xvii, 181 pages, 8 unnumbered pages of plates : illustrations (some color) ; 24 cm.

Other Title:

Italian fashion

Place of Publication:

Oxford ; New York : Berg, 2000.

Summary:

Despite its long eclipse by Perisian couture, Italian fashion is now celebrated globally for the quality of its tailoring, fabric, and design. But an Italian label was not always a yardstick for excellence. In the twenty years following the Second World War. America played key role in the development of Italy's fashion industry. However America's specific influence on the regeneration of the Italian textile industry has been largely passed over, despite the meteoric rise of design houses such as MaxMara, Gucci, and Prada.

While American interest was central to the industrial and stylistic expansion of Italian fashion, the lessons learned were combined with Italian ideas and energies to crests fashions with a distinctly Italian edge. Reconstructing Italian Fashion reveals that a deliberate effort went into the development of an Italian national identity in fashion design, pertially in response to American interest.

Notes:

Includes bibliographical references (pages 173-176) and index.

ISBN:

1859733360

1859733417

OCLC:

43542722