Sex appeal : the art of allure in graphic and advertising design / edited by Steven Heller.

Format:

Book

Contributor:

Heller, Steven.

Language:

English

Subjects (All):

Sex in advertising.

Sex in art.

Sex in mass media.

Local Subjects:

Sex in art.

Sex in mass media.

Sex in advertising.

Physical Description:

xv, 272 pages : illustrations ; 25 cm

Place of Publication:

New York : Allworth Press, [2000]

Summary:

This is the first incisive and revealing exploration of the meaning, mysteries, and misunderstanding of the most powerful symbol in the history of mankind.

The book analyzes the swastika's pre-Nazi religious and commercial uses in all of its varied permutations, the Nazi appropriation and misuses of the form, and its contemporary applications as both a racist and an apolitical icon. Tracing the symbol to its beginnings in antiquity, the author explores the myth and cult of swastika lore and its evolving use as a commercial trademark and logo, then speculates on the future of the symbol in two final, thought-provoking chapters. "The Swastika Revisited: Today and Tomorrow" and "Hitler's Children: Rock and Roll."

Contents:

Sex Sells / Steven Heller xii

Foreplay

Period Piece a Personal Look / Ralph Caplan 2

Section 1 Animal Magnetism

Monkey Business in the Erogenous Zone / Nancy E. Bernard 14

Legs, Logos, and Ethology: Just How Graphic Is Graphic Design? / Roy R. Behrens 21

Growing Up with Playboy / Martin C. Pedersen 25

Section 2 Sex as Metaphor

Perfection / Natalia Ilyin 32

The Inevitable Sexuality of Competence / Deb Margolin 36

Drugstore Travelogue / Tobias Frere-Jones 40

(i) The Erotics of Type / Max Bruinsma 43

Sex and Typography Revisited (letters of discredit) / Michael Worthington 54

"I'm Wet and Ready Now!": A Brief Look into the World of Adult Typography / Cyrus Highsmith 66

Plastic Phallic Fantastic! / Johanna Drucker 69

The Hard Sell / Michael Dooley 74

The Dirty Bits: Tortured Torsos and Headless Women / Phil Patton 79

Phallocentric Sales Pitches and Crotch-Driven Slogans / Paul Lukas 82

Girl Games / Katie Salen 84

Section 3 Chic Sex

Talking Dirty / Veronique Vienne 90

Death of a Porn Star / Nyier Abdou 93

"I'll Teach You How to CK": Madonna Sex / Michael Dooley 96

Mind over Merkin / Francis Levy 100

Shave, Wax, Depilate / Ellen Shapiro 102

Between Flesh and Hardware / Nancy Nowacek, Elena Gorfinkel 105

I See London, I See France, I See Calvin's Underpants / Pamela A. Ivinski 108

Don't Ask, Don't Tell: Repressed Sexuality in Late Twentieth-Century American Advertising and Marketing / Jack Krause, David Vogler 116

Got Sex? / J.D. Biersdorfer 123

Section 4 Sex, Power, Feminism

Girlzines: Sex and Morality in Print / Teal Triggs 130

Dressing Love's Wound: Purple Magazine and Post-Feminist Porn / Peter Hall 138

Lock, Stock, and Barrel: Sexing the Digital Siren / Katie Salen 148

Circuits of Desire: Techno Fetishism and Millennial Technologies of Gender / Laura Frost 152

Technologies of Undressing: The Digital Paper Dolls of KISS / Elena Gorfinkel, Eric Zimmerman 159

Socialization and Imagemaking / Kim McCarten 167

Not Even a Woman's Hand: Sex in Advertising, Middle East Style / Shem Friedlander 172

Section 5 Sexual Progress

The Sexual Evolution, 1900-2000 / Mary Domowicz 176

What a Body! Paperback Covers of the 1940s and '50s / Piet Schreuders 230

The Wanton and the Wicked: The Golden Age of Sexy Movie Posters in Hollywood / Michael Barson 237

Section 6 Talking Sex

Art Paul: Designing Playboy Interview with Steven Heller 246

Mike Salisbury: Designing Sex Interview with Steven Heller 257

Ralph Ginzburg: Putting the Erotic in Eros Interview with Steven Heller 261

Sex-pologue

An Aesthetics of Sexuality: The Forgotten Eroticism of Long Hard Work (with apologies to "Learning from Las Vegas") / Elliott Earls 266.

Notes:

Includes bibliographical references and index.

ISBN:

1581150415

1581150482

OCLC:

42876261