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Direct response graphics / Cheryl Dangel Cullen.
LIBRA HF5415.126 .C85 2000
Available from offsite location
- Format:
- Book
- Author/Creator:
- Cullen, Cheryl Dangel.
- Language:
- English
- Subjects (All):
- Direct marketing.
- Advertising, Direct-mail.
- Graphic arts.
- Graphic design (Typography).
- Physical Description:
- 191 pages : chiefly illustrations (some color) ; 28 cm
- Place of Publication:
- Gloucester, Mass. : Rockport Publishers, [2000]
- Summary:
- Inspiration, sourcebook, and exciting visuaL guide to the best direct response design published. Direct marketing and direct mail programs with proven response success; breakthrough work that increases customer loyalty, creative strategies, and interactive marketing, all are presented in this exciting collection of creative work.
- Notes:
- Above title: The best print and electronic direct mail marketings.
- ISBN:
- 1564966291 ;
- OCLC:
- 44425690
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