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Digital capital : harnessing the power of business webs / Don Tapscott, David Ticoll, Alex Lowy.
LIBRA HF5548.32 .T36 2000
Available from offsite location
- Format:
- Book
- Author/Creator:
- Tapscott, Don, 1947-
- Language:
- English
- Subjects (All):
- Electronic commerce--Economic aspects.
- Electronic commerce.
- Internet--Economic aspects.
- Internet.
- World Wide Web--Economic aspects.
- World Wide Web.
- Information technology--Economic aspects.
- Information technology.
- Physical Description:
- xiii, 272 pages : illustrations ; 24 cm
- Place of Publication:
- Boston, Mass. : Harvard Business School Press, [2000]
- Summary:
- Punctuating their analysis with a rich set of case studies from Webvan, Schwab, AT&T Solutions, and other companies, the authors provide the definitive guide to business model innovation in the digital economy.
- Contents:
- Origins xi
- 1 Value Innovation through Business Webs 3
- The MP3 Story 3
- Driving Forces of the Digital Economy 5
- Disaggregation and Reaggregation of the Firm 7
- Popular Approaches to Business-Model Innovation 13
- What Is a B-Web? 17
- B-Web Corollaries 22
- Digital Capital 26
- B-Web Taxonomy 28
- Part II The New Models of Wealth Creation 37
- 2 Agoras 39
- The Inner Life of Agoras 39
- An Agora in Your Future 47
- Elements of Agora B-Web Design 50
- Digital Business Models 56
- Key Success Factors 64
- Leader's Guide to Agoras 65
- 3 Aggregations 67
- The Digital Grocer 67
- What Do Aggregations Do? 73
- Aggregations: Death (and Life) of a Salesman 77
- Strategic Points of Leverage 78
- Organization 81
- Engage Customers to Create Value 88
- Key Success Factors 90
- Leader's Guide to Aggregations 91
- 4 Value Chains 93
- Cisco: The Quintessential B-Web Leader 93
- Value Chains Defined 95
- The Crisis of Industrial-Age Value Chains 98
- Transforming Value Chains 99
- Points of Leverage 102
- Value-Chain Technology: Digital Spinning Wheel 112
- Key Success Factors 116
- Leader's Guide to Value Chains 118
- 5 Alliances 119
- The Open-Source Phenomenon 119
- The Power of Alliances 121
- Capturing Value from Alliance B-Webs 124
- Gift Economies: The Golden Rule 130
- Types of Alliances 134
- Key Success Factors 139
- Leader's Guide to Alliances 140
- 6 Distributive Networks 143
- Networks in Your Life 143
- Distributive Networks Defined 145
- Industrial-Age Dinosaurs? 146
- Distributive Network Effects 150
- Digital Distributive Networks 152
- B-Web Enablers 162
- Key Success Factors 163
- Leader's Guide to Distributive Networks 164
- Part III The Human and Relationship Elements of Digital Capital 167
- 7 People: The Human Capital in the Business Web 169
- The Molecularization of Human Capital 171
- The Inter-Enterprise Human Resource 174
- B-Web Culture: Nine Imperatives 175
- 8 Marketing: Relationship Capital in the Web 189
- The Demise of the Four P's 190
- The Rise of Relationship Capital 192
- Power to the People? 193
- The New Practice of Marketing 195
- The New Marketing: Eight Imperatives 199
- Part IV Strategies for Business Webs 207
- 9 How Do You Weave a B-Web? 209
- Step 1 Describe the Current Value Proposition 211
- Step 2 Disaggregate 213
- Step 3 Envision B-Web-Enabled Value 218
- Step 4 Reaggregate 221
- Step 5 Prepare a Value Map 223
- Step 6 Do the B-Web Mix 225
- Main Messages 228
- 10 Harvesting Digital Capital 231
- Focus on Value 232
- Redefine the Boundaries of the Firm 233
- Business Models Patents: Yes or No? 241
- Digital Capital Begets Market Capital 243
- The Power of B-Webs 247.
- Notes:
- Includes bibliographical references (pages 249-258) and index.
- ISBN:
- 1578511933
- OCLC:
- 43481852
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