Public health communication interventions : values and ethical dilemmas / Nurit Guttman.

Format:

Book

Author/Creator:

Guttman, Nurit.

Language:

English

Subjects (All):

Health risk communication.

Health behavior.

Medical ethics.

Social values.

Physical Description:

xviii, 286 pages : illustrations ; 24 cm

Place of Publication:

Thousand Oaks, Calif. : Sage Publications, [2000]

Summary:

The ethical dimensions of health communicators??? interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people??'s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.

Contents:

1. Values in Public Health Communication Interventions: Beyond Strategic Analytic Approaches 1

Interventions and Health 2

Strategic and Value-Centered Analytic Approaches 7

The Propositions 9

Broadening the Analytic Approach 31

2. Justifications 38

Values and Justifications 39

Toward the Development of an Analytic Framework 65

3. "They Are Always There": Values in Intervention Facets 70

Intervention Facets 72

A Value-Analytic Framework: Focus on the Locus of Intervention 95

4. Even When They Apply the Same Justifications, Interventions Are Not the Same: The Personal Responsibility Typology 106

Analytic Dimensions 108

Personal Responsibility 112

Models of Personal Responsibility 117

5. Analyses of Intervention Types: Community Involvement 141

Models of Community Involvement 143

Applications: Analyses of Intervention Types 164

6. Ethical Dilemmas and Practice-Oriented Questions 172

Dilemmas Concerning Campaign Strategies 175

Dilemmas Concerning Inadvertent Harm 185

Dilemmas Concerning Power and Control 194

Dilemmas Concerning Social Values 199

Practice-Oriented Questions 205

7. Toward a Normative Approach 220

Value-Laden, Value-Centered Analyses 221

Distinctions and Distortions 228.

Notes:

Includes bibliographical references (pages 251-270) and indexes.

ISBN:

0761902597

0761902600

OCLC:

42726041