Wharton on managing emerging technologies / edited by George S. Day and Paul J.H. Schoemaker with Robert E. Gunther.

Format:

Book

Contributor:

Day, George S.

Schoemaker, Paul J. H.

Gunther, Robert E., 1960-

Language:

English

Subjects (All):

Technology--Management.

Technology.

Technological innovations--Management.

Technological innovations.

Physical Description:

xix, 460 pages : illustrations ; 24 cm

Place of Publication:

New York : Wiley, [2000]

Summary:

Emerging technologies are the future of some industries and will shape the future of many others. But they also represent a "new game" that operates by rules that do not fit the culture and business approaches of most established firms. This is the first book on emerging technologies. An interdisciplinary team of leading Wharton researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced materials. Among the questions the book addresses: How do managers need to change their approaches to financial analysis, market assessment, and competitive strategy to cope with uncertainty? How do established firms avoid the persistent traps that put them at a disadvantage with emerging technologies?

Contents:

Chapter 1 A Different Game / George S. Day, Paul J.H. Schoemaker 1

Chapter 2 Avoiding the Pitfalls of Emerging Technologies / George S. Day, Paul J.H. Schoemaker 24

Part I Assessing Technologies 53

Chapter 3 Technology Speciation and the Path of Emerging Technologies / Ron Adner, Daniel A. Levinthal 57

Chapter 4 Identification and Assessment of Emerging Technologies / Don S. Doering, Roch Parayre 75

Chapter 5 Emerging Technologies and Public Policy: Lessons from the Internet / Gerald R. Faulhaber 99

Part II Managing Markets 125

Chapter 6 Assessing Future Markets for New Technologies / George S. Day 127

Chapter 7 Technology Strategy in Lumpy Market Landscapes / Ian C. MacMillan, Rita Gunther McGrath 150

Chapter 8 Commercializing Emerging Technology through Complementary Assets / Mary Tripsas 172

Part III Making Strategy 187

Chapter 9 Disciplined Imagination: Strategy Making in Uncertain Environments / Gabriel Szulanski, Kruti Amin 189

Chapter 10 Scenario Planning for Disruptive Technologies / Paul J.H. Schoemaker, V. Michael Mavaddat 206

Chapter 11 Appropriating the Gains from Innovation / Sidney G. Winter 242

Part IV Investing for the Future 267

Chapter 12 Managing Real Options / William F. Hamilton 271

Chapter 13 Financing Strategies and Venture Capital / Franklin Allen, John Percival 289

Chapter 14 Innovative Financial Strategies for Biotechnology Ventures / Paul J.H. Schoemaker, Alan C. Shapiro 307

Part V Rethinking the Organization 333

Chapter 15 Managing Dynamic Knowledge Networks / Lori Rosenkopf 337

Chapter 16 Using Alliances to Build Competitive Advantage in Emerging Technologies / Jeffrey H. Dyer, Harbir Singh 358

Chapter 17 The Design of New Organizational Forms / Jennifer Herber, Jitendra V. Singh, Michael Useem 376

Chapter 18 Designing the Customized Workplace / John R. Kimberly, Hamid Bouchikhi 393.

Notes:

Includes bibliographical references (pages 413-446) and index.

ISBN:

0471361216

OCLC:

42736451

Online:

Table of Contents