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SAP : inside the secret software power / Gerd Meissner.
Lippincott Library HD9696.C63 G37 2000
By Request
- Format:
- Book
- Author/Creator:
- Meissner, Gerd.
- Language:
- English
- Subjects (All):
- Computer software industry--Germany--History.
- Computer software industry.
- Client/server computing.
- Business--Data processing.
- Business.
- History.
- Germany.
- Physical Description:
- xviii, 238 pages : illustrations ; 23 cm
- Place of Publication:
- New York : McGraw-Hill, [2000]
- Summary:
- In this riveting tell-all book, an international technology reporter takes an in-depth and penetrating look at SAP's founders, employees, customers, critics, competitors, and strategies. He profile the company's meteoric rise to become the world's second-largest software company. 15 charts.
- Contents:
- Preface: SAP
- The Opportunity for Globalization xi
- Introduction: The October 1996 Plunge of SAP's Stock xv
- Part I Development Phase, 1972-1980 1
- Chapter 1 Start-up
- Leaving IBM's Open-Plan Office 3
- Chapter 2 Growth Phase
- "We Learned with Each Implementation" 18
- Part II Products, Services, and Markets
- Core Competencies 41
- Chapter 3 SAP R/3
- Product Development and Customers 43
- Chapter 4 Positioning in the High-End Market Segment 59
- Chapter 5 Success in the United States
- The Klaus Factor 76
- Chapter 6 Systems Implementation
- "Being Sold Down the River" 108
- Chapter 7 Corporate Culture
- The Beehive in Walldorf 134
- Part III Publicity 149
- Chapter 8 SAP and the Media
- A Critical Relationship 151
- Chapter 9 Outstanding Performance for Shareholders 161
- Chapter 10 Washing Dirty Linen in Public
- The Resignation of Cofounder Hans-Werner Hector 170
- Part IV Outlook on the Future 181
- Chapter 11 On Friendly Terms with Microsoft 183
- Chapter 12 Application Software for the Internet
- Emitting Sparks 188
- SAP Addresses 217.
- Notes:
- First published in Germany in 1997 by Hoffmann und Campe Verlag, Hamburg.
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the John G. Hartman Memorial Library Fund.
- ISBN:
- 0071347852
- OCLC:
- 41388794
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