Selling architectural ideas / Tom Porter.

Format:

Book

Author/Creator:

Porter, Tom.

Language:

English

Subjects (All):

Architectural services marketing.

Communication in architectural design.

Physical Description:

vi, 154 pages : illustrations (some color) ; 24 cm

Place of Publication:

London ; New York : E & FN Spon ; New York : Routledge, 2000.

Summary:

As "visual animals" architects continue to live and work in a pictorial age in which image-making remains as the central activity of environmental design. "Selling Architectural Ideas" explores the promotional role of architectural graphics and drawing at the point of communication, i.e., at their point of sale. By substituting the words "communication" and "presentation" with the word "selling" we confront the reality of a highly competative world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

Contents:

1. The Power of the Image 5

2. Presentation as Narrative 29

3. Layout Design Issues 57

4. Architectural Selling Techniques 93

5. Personalised Promotional Tools 121.

Notes:

Includes bibliographical references (page 151) and index.

ISBN:

0419232605

OCLC:

41256322