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On message : communicating the campaign / by Pippa Norris ... [and others].
LIBRA JA85.2.G7 O5 1999
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Communication in politics--Great Britain.
- Communication in politics.
- Politics, Practical.
- Great Britain.
- Mass media--Political aspects--Great Britain.
- Mass media.
- Mass media--Political aspects.
- Voting--Great Britain.
- Voting.
- Politics, Practical--Great Britain.
- Great Britain--Politics and government--1997-2007.
- Politics and government.
- Physical Description:
- xiv, 218 pages : illustrations ; 25 cm
- Place of Publication:
- London ; Thousand Oaks, Calif. : SAGE, 1999.
- Summary:
- To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to understand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.
- Notes:
- Includes bibliographical references (pages [198]-209) and indexes.
- ISBN:
- 0761960732
- 0761960740
- OCLC:
- 41621105
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