The media reader : continuity and transformation / edited by Hugh Mackay and Tim O'Sullivan.

Format:

Book

Contributor:

Mackay, Hugh.

O'Sullivan, Tim, 1952-

Language:

English

Subjects (All):

Mass media.

Mass media--Influence.

Local Subjects:

Mass media--Influence.

Physical Description:

xiv, 425 pages ; 25 cm

Place of Publication:

London ; Thousand Oaks, Calif. : Sage Publications, 1999.

Summary:

The Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations.

Divided into four parts: Mass Communications and the Modern World; Understanding 'Transformations' in Media Culture; New Media for New Times; Future Perfect? the book provides a framework for examining many of the key transformations in the contemporary media environment; as such it will be an invaluable resource for researchers and students alike.

Notes:

Includes bibliographical references and index.

ISBN:

0761962492

0761962506

OCLC:

42398126