Cellular communications : worldwide market development / Garry A. Garrard.

Format:

Book

Author/Creator:

Garrard, Garry A.

Contributor:

Class of 1932 Fund.

Series:

Artech House telecommunications library

The Artech House mobile communications series

Language:

English

Subjects (All):

Cell phone systems--Marketing.

Cell phone systems.

Competition, International.

Physical Description:

xvi, 514 pages : illustrations, maps ; 24 cm.

Place of Publication:

Boston, MA : Artech House, [1998]

Summary:

Garrard provides an expert account of the growth and development of markets in the rapidly growing and profitable cellular communications industry. The author brings his invaluable insights to this authoritative analysis of business and regulatory issues, drawing lessons for current business practice. The treatment is global. Market development is described, analyzed and evaluated, bringing the reader up-to-date with current market characteristics and future trends. 514 p.

Contents:

Chapter 1 Radio BC

Before Cellular 1

1.1 The Birth of Radio 3

1.2 Marconi

Father of Radio 4

1.3 Other Early Pioneers 7

1.4 Developments During the First World War 8

1.5 Broadcasting Takes Over 9

1.6 New Applications for Radio 12

1.7 The Impact of the Second World War 13

1.8 Private Mobile Radio 15

1.9 The First Mobile Telephones 19

Chapter 2 The Cellular Pioneers 23

2.1 A New Radio Concept 23

2.2 Cellular Principles 24

2.2.1 The Radio System 25

2.2.2 The Cellular Switch 28

2.2.3 The Subscriber Database 29

2.2.4 The Fixed Network 29

2.2.5 The Mobile Terminal 30

2.3 Cellular Developments in the United States 30

2.3.1 Trial Systems 30

2.3.2 Commercial License Awards 32

2.3.3 Roaming Problems 38

2.3.4 Industry Consolidation 39

2.3.5 The CTIA 42

2.3.6 Market Growth 42

2.3.7 Tariff Trends 44

2.3.8 Mobile Telephone Developments 45

2.3.9 AMPS in International Markets 47

2.4 Cellular in Japan 47

2.5 Nordic Cellular Development 48

2.5.1 The Development of NMT 450 48

2.5.2 Commercial NMT Services 51

2.5.3 Demand Forecasting Problems 52

2.5.4 Capacity Problems

and Solutions 53

2.5.5 Introduction of NMT 900 55

2.5.6 Market Growth 56

2.5.7 The First European Cellular Competitor 60

2.5.8 Other Nordic Countries 60

Chapter 3 European Monopolies, 1985 to 1991 63

3.1 European Acceptance of Cellular 63

3.2 Spain 66

3.3 Austria 68

3.4 The Benelux Region 69

3.4.1 The Netherlands 69

3.4.2 Belgium 72

3.4.3 Luxembourg 73

3.5 West Germany 74

3.6 Italy 76

3.7 France 79

3.7.1 A Novel Network Approach 79

3.7.2 Early Competition 82

3.8 Ireland 83

3.9 Switzerland 85

3.10 Portugal 86

3.11 Other European Countries 87

3.12 European Variations 87

3.12.1 Contrasts in Growth 87

3.12.2 Underlying Market Factors 89

3.12.3 Growth and Service 91

3.12.4 Cellular Tariffs 93

Chapter 4 The UK

A Test-bed for Competition 95

4.1 The UK Regulatory Environment 95

4.2 The 1982 License Competition 96

4.3 Development of TACS 98

4.4 License Conditions 98

4.5 Network Roll-Out 99

4.6 The UK Market Environment 102

4.7 The Role of the Service Providers 103

4.8 Evolution of the Service Providers 106

4.9 TACS Terminals 109

4.10 Other UK Mobile Licenses 110

4.11 Market Development 111

4.12 Cellnet and Vodafone

Equal but Different 112

4.12.1 Market Shares 112

4.12.2 Financial Performance 114

4.12.3 Management Cultures 116

4.12.4 Vodafone Organization 117

4.12.5 Cellnet Organization 118

4.12.6 Operational Differences 120

4.13 Market Growth and the Effects of Competition 121

4.14 The View From Europe 124

Chapter 5 The Development of GSM 125

5.1 The Origins of GSM 125

5.2 Groupe Speciale Mobile 126

5.3 Development of the GSM Standard 126

5.4 The Role of the European Commission 129

5.5 The MoU Group 131

5.6 The Manufacturers' Dilemma 132

5.7 The Formation of ETSI 134

5.8 The GSM Recommendations 134

5.9 Commercial Issues 137

5.9.1 MoU Group Activities 137

5.9.2 Billing and Roaming 138

5.9.3 Procurement and IPRs 139

5.9.4 Terminals and Type Approval 141

5.10 The GSM System 143

5.11 The User's View of GSM 145

5.11.1 Voice Telephony 145

5.11.2 Data Transmission 147

5.11.3 Supplementary Services 149

5.11.4 GSM Mobile Telephones 149

5.11.5 Subscriber Identification 151

5.11.6 Privacy, Confidentiality, and Security 153

5.11.7 International Roaming 155

5.11.8 Short Message Service 156

5.11.9 User Choice 157

5.12 The Implications of GSM for Network Operators 157

5.12.1 Network Infrastructure 157

5.12.2 The Impact on Fraud 159

5.13 The Introduction of GSM Services 161

5.13.1 GSM in Europe 161

5.13.2 Acceptance of GSM in the Rest of the World 164

5.14 Future Evolution of the GSM Standard 166

5.14.1 Status of the GSM Recommendations 166

5.14.2 Improved Data Transmission 166

5.14.3 Optimized Routing 167

5.14.4 Dual-Standard Terminals 167

5.14.5 Other Radio Interfaces 167

5.14.6 Interworking With Other Mobile Services 167

5.14.7 Location Services 168

5.14.8 PMR Facilities and Project EIRENE 168

5.14.9 Intelligent Networking 169

Chapter 6 PCN: More Competition for the United Kingdom 171

6.1 The UK Initiative 171

6.2 The PCN License Contest 172

6.3 Recruiting for PCN 176

6.4 Standards and License Conditions 177

6.4.1 The PCN Standard

DCS1800 177

6.4.2 License Conditions 178

6.5 Differentiating PCN 180

6.5.1 Services and Features 180

6.5.2 Handportable Comparisons 181

6.5.3 Network Infrastructure 181

6.6 Musical Chairs

Changes in Ownership 184

6.7 Positioning PCN in the Market 187

6.7.1 PCN versus Cellular 187

6.7.2 A Consumer Product? 190

6.7.3 Interconnect Charges 191

6.7.4 Assessing the Market 193

6.8 Cellular Fights Back 194

6.9 The Launch of PCN 200

6.9.1 Mercury's Launch Strategy 200

6.9.2 The Orange Launch Strategy 204

6.10 Market Development 207

6.10.1 Overview of the Market 207

6.01.2 The ETACS Networks 208

6.10.3 The Impact of PCN 210

6.10.4 The Need for GSM 211

6.10.5 Changing Fortunes 212

6.10.6 Market Shares 214

6.10.7 The Service Providers 215

6.11 Lessons from the UK 216

Chapter 7 The Monopolies Under Attack 219

7.1 Regulation and Liberalization in Europe 219

7.2 The European Commission and Competition 221

7.3 National Regulation

The Need for Change 221

7.4 Regulating Competition 225

7.4.1 The Importance of Interconnect Charges 226

7.4.2 Structure of Interconnect Tariffs 228

7.4.3 Standardized Charges or Bilateral Agreements? 229

7.4.4 Non-tariff Barriers to Competition 230

7.5 Cellular Competition and Internationalization 231

7.6 Consorting Together 233

7.6.1 Finding the Opportunity 233

7.6.2 Forming the Consortium 234

7.6.3 The Ideal Consortium? 235

7.6.4 If the Bid Wins... 237

7.7 Preparing the Bid 238

7.8 Evolution of the Bidding Process in Europe 240

7.9 The European Commission and Competition Policy 243

7.9.1 The Mobile Green Paper 243

7.9.2 Direct EC Action 244

Chapter 8 GSM and Competition in Europe 249

8.1 Timescales for Competition 249

8.2 PTO Reactions 250

8.3 Market Development 252

8.3.1 Germany 252

8.3.2 Sweden 265

8.3.3 France 268

8.3.4 Denmark 274

8.3.5 Portugal 278

8.3.6 Finland 280

8.3.7 Greece 282

8.3.8 Norway 285

8.3.9 Italy 287

8.3.10 Spain 293

8.3.11 The Netherlands 295

8.3.12 Belgium 298

8.3.13 Ireland 302

8.3.14 Austria 304

8.3.15 Switzerland 306

8.3.16 Luxembourg 308

8.3.17 Smaller European Countries 309

8.4 A Changed Market 309

Chapter 9 Digital Developments in the United States 313

9.1 The Need for Change 313

9.2 Digital Developments for 800 MHz AMPS 315

9.2.1 The First Strategy

TDMA 315

9.2.2 Alternatives to IS-54 317

9.3 CDMA Basics 320

9.3.1 Multiple Access Methods 320

9.3.2 Characteristics of CDMA 321

9.3.3 Benefits of CDMA 322

9.4 Choice of Digital Standards 324

9.5 International Implications of US Digital Standards 326

9.6 Personal Communications Services (PCS) 328

9.6.1 The First Moves 328

9.6.2 PCS Ground-rules 333

9.6.3 The Final Solution 334

9.6.4 The MTA Auction for A and B Blocks 336

9.6.5 The C Block Auction 338

9.6.6 D, E, and F Block Licenses 341

9.6.7 PCS Standards 341

9.6.8 PCS Launch and Marketing 344

9.7 Cellular Market Development 348

9.7.1 Market Growth and Changes 348

9.7.2 Industry Consolidation 349

9.7.2 The Impact of International Activities 352

9.8 The 1996 Telecommunications Act 353

Chapter 10 Cellular in the Rest of the World 357

10.2 Japan 359

10.3 Western Style Economies and Cultures 363

10.3.1 Canada 364

10.3.2 Australia 366

10.3.3 New Zealand 368

10.4 Latin America and the Caribbean 369

10.4.1 Mexico 369

10.4.2 Argentina 371

10.4.3 Brazil 372

10.4.4 Chile 372

10.4.5 Colombia 373

10.4.6 Smaller Latin American Countries 374

10.4.7 The Caribbean 375

10.5 Central Europe and the CIS 377

10.5.1 Central Europe 378

10.5.2 Russia 382

10.5.3 The CIS and Other States 386

10.6 Mainland Asia 387

10.6.1 China 387

10.6.2 South Korea 390

10.6.3 India 391

10.6.4 Pakistan 393

10.7 The Asia-Pacific Region 393

10.7.1 Hong Kong 394

10.7.2 Indonesia 396

10.7.3 Malaysia 397

10.7.4 Philippines 398

10.7.5 Singapore 399

10.7.6 Taiwan 400

10.7.7 Thailand 400

10.7.8 Other Asia-Pacific Countries 401

10.8 Africa 402

10.9 The Middle East 405

10.10 The Cellular World Today 408

10.10.1 Market Comparisons 408

10.10.2 Internationalization 409

Chapter 11 Other Mobile Services

Targets, Competitors, or Complements for Cellular? 415

11.1 Private Mobile Radio (PMR) 415

11.2 Specialized Mobile Radio and Public Access Mobile Radio 418

11.2.1 Specialized Mobile Radio in the United States 418

11.2.2 Band III Services in the UK 420

11.2.3 PAMR in Europe 423

11.3 Mobile Data Networks 424

11.3.1 Private Mobile Data Systems 425

11.3.2 The First Public Mobile Data Network 426

11.3.3 Mobile Data in the UK 428

11.3.4 Other Public Mobile Data Networks 430

11.3.5 The Future of Mobile Data 431

11.4 Paging 432

11.4.1 Early Paging Systems 432

11.4.2 POCSAG

a World Standard 433

11.4.3 European Paging Services 434

11.4.4 The UK

a Competitive Market 435

11.4.5 European Market Growth 437

11.4.6 Paging in the United States 439

11.4.7 World Paging 440

11.4.8 Paging Technology Developments 441

11.4.9 ERMES 442

11.4.10 Other Standards Developments 445

11.4.11 Paging and Cellular 446

11.5 Telepoint and Cordless Telephones 447

11.5.1 Cordless Telephones 447

11.5.2 The Development of Telepoint 447

11.5.3 Telepoint Services in the UK 450

11.5.4 International Acceptance 454

11.5.5 DECT 456

11.5.6 The Japanese Personal Handyphone System (PHS) 457

11.5.7 Cordless Systems and Cellular 458

11.6 Wireless in the Local Loop 459

11.7 Mobile Satellite Services 461

11.8 Cellular versus the Rest 465

Chapter 12 Where Next? 467

12.1 Future Scenarios 467

12.2 Where Are We Now? 468

12.2.1 Cellular World Markets 468

12.2.2 Cellular Users 469

12.2.3 Cellular Operators 471

12.2.4 Cellular Standards 471

12.3 Developments in Other Fields 472

12.3.1 Evolution of the PSTN 472

12.3.2 New Telecommunications Networks 473

12.3.3 Developments in Computing 474

12.4 Third-Generation Systems 475

12.4.1 The World Forum

FPLMTS 475

12.4.2 The European Program

UMTS 477

12.4.3 A World Standard? 480

12.5 Terminal Trends 480

12.6 Issues 482

12.6.1 Health and Safety 482

12.6.2 Spectrum Policy 484

12.6.3 In Constant Touch? 486

12.6.4 What Do Users Really Want? 486

12.6.5 Tariffs and Traffic 488

12.7 The Future of Cellular 489.

Notes:

Includes bibliographical references (pages 497-499) and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Class of 1932 Fund.

ISBN:

0890069239

OCLC:

37024118