Communication in the presidential primaries : candidates and the media, 1912-2000 / Kathleen E. Kendall.

Format:

Book

Author/Creator:

Kendall, Kathleen E., 1937-

Series:

Praeger series in political communication 1062-5623

Praeger series in political communication, 1062-5623

Language:

English

Subjects (All):

Presidents--United States--Election--History--20th century.

Presidents.

Primaries.

History.

United States.

Primaries--United States--History--20th century.

Communication in politics--United States--History--20th century.

Communication in politics.

Rhetoric--Political aspects--United States--History--20th century.

Rhetoric.

Rhetoric--Political aspects.

Mass media--Political aspects--United States--History--20th century.

Mass media.

Mass media--Political aspects.

Physical Description:

xiv, 257 pages ; 25 cm.

Place of Publication:

Westport, Conn. : Praeger, 2000.

Summary:

Compares communication approaches in presidential primaries in the twentieth century.

Contents:

1. Introduction: The Unique Rhetorical Situation of the Presidential Primary 1

2. Primary Rules and Their Impact on Communication 29

3. Speeches and Debates for Dozens and Millions 53

4. Advertising in a Multi-Candidate Field 91

5. Through Media Eyes in the Pre-Television Era: News Media Shaping of the Primaries, 1912-1952 129

6. Through Media Eyes in the Age of Television: News Media Shaping of the Primaries, 1972-1992 161

7. Communication Patterns in Presidential Primaries, 1912-2000: Knowing the Rules of the Game 203.

Notes:

Includes bibliographical references (pages [225]-243) and index.

ISBN:

0275940705

0275968979

OCLC:

41310071