Behind the bits : managing the media maze / Frank M. Oppenheim, Helen C. Swift.

Format:

Book

Author/Creator:

Oppenheim, Frank M., 1925-

Contributor:

Swift, Helen.

Language:

English

Subjects (All):

Mass media.

Physical Description:

ix, 226 pages ; 22 cm

Place of Publication:

Lanham : University Press of America, [1998]

Summary:

Behind the Bits provides a broad overview of the media field, addressing all areas, but focusing on television and the driving forces behind it. The authors unveil the interlocking network that structures power in the media world: business, government, and the increasingly concentrated upper echelons of the media itself. Beginning with an examination of truth in advertising, the discussion moves to an analysis of news editing and the different forces behind the release of information to the public through the media. Also analyzed is the increasing effect of electronic technology on the media and where it may be headed in the next century. The book's practical nature provides questions for discussion with each chapter and suggestions for a more critical evaluative attitude toward the media.

Contents:

Chapter 1 Overview of the Media Today 1

Chapter 2 Choice of a Primarily Positive Attitude Towards Television 13

Chapter 3 Truth in Advertising 27

Chapter 4 Selection and Balance of the News 45

Chapter 5 Accuracy and Clarity of the News 67

Chapter 6 Availability of Information 83

Chapter 7 Role of Business, Government, and the Media Hierarchy 101

Chapter 8 Impact of TV and other Media on Their Audiences 123

Chapter 9 Electronic Technology and Corporate Power 147

Chapter 10 The Media's Impact on the Future 163

Chapter 11 Managing the Media Maze 185.

Notes:

Includes bibliographical references (pages [195]-218) and index.

ISBN:

0761811702

OCLC:

39085435