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The marketing plan : a practitioner's guide / John Westwood.
Lippincott Library HF5415.13 .W48 1998
Available
- Format:
- Book
- Author/Creator:
- Westwood, John, 1947-
- Series:
- Professional paperback series
- The Professional paperback series
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- 224 pages : illustrations ; 24 cm.
- Edition:
- Second edition.
- Place of Publication:
- London ; Dover, NH : Kogan Page, 1998.
- Notes:
- "Reprinted as part of the Professional Paperbacks Series in 1998"--T.p. verso.
- Includes bibliographical references (page [219]) and index.
- ISBN:
- 0749426144
- OCLC:
- 40760890
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