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Brands, consumers, symbols, & research : Sidney J. Levy on marketing / compiled by Dennis W. Rook.

LIBRA HF5415.1 .L48 1999
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Format:
Author/Creator:
Contributor:
Language:
English
Subjects (All):
Physical Description:
xvii, 590 pages : illustrations ; 27 cm
Other Title:
Brands, consumers, symbols, and research
Place of Publication:
Thousand Oaks, Calif. : SAGE, [1999]
Summary:
  • Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
  • Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
Notes:
Includes bibliographical references and index.
ISBN:
  • 0761916962
  • 0761916970
OCLC:
40943321

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