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Brands, consumers, symbols, & research : Sidney J. Levy on marketing / compiled by Dennis W. Rook.
LIBRA HF5415.1 .L48 1999
Available from offsite location
- Format:
- Book
- Author/Creator:
- Levy, Sidney J., 1921-
- Language:
- English
- Subjects (All):
- Marketing--United States.
- Marketing.
- United States.
- Advertising--United States.
- Advertising.
- Consumer behavior--United States.
- Consumer behavior.
- Physical Description:
- xvii, 590 pages : illustrations ; 27 cm
- Other Title:
- Brands, consumers, symbols, and research
- Place of Publication:
- Thousand Oaks, Calif. : SAGE, [1999]
- Summary:
- Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
- Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0761916962
- 0761916970
- OCLC:
- 40943321
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