Rembrandts in the attic : unlocking the hidden value of patents / Kevin G. Rivette, David Kline.

Format:

Book

Author/Creator:

Rivette, Kevin G., 1956-

Contributor:

Kline, David, 1950-

Language:

English

Subjects (All):

Patents.

Physical Description:

xv, 221 pages : illustrations ; 24 cm

Place of Publication:

Boston, Mass. : Harvard Business School Press, [2000]

Summary:

"Rembrandts in the Attic" provides the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios. The authors show how some of the world's most successful firms have used patents to capture and defend markets, outflank rivals, boost bottom-line revenues and shareholder return, and enhance the commercial success of their enterprises.

Contents:

1 The New Competitive Battlefield 1

2 Restoring the Lost Art of Patent Strategy 33

3 The New CEO Challenge 57

4 Supercharging R&D through Patent Planning 93

5 Gaining Financial Leverage through Patent Mining 119

6 Patent Mapping Your Business Development Strategy 145

7 Surviving the Internet Patent Wars 173.

Notes:

Includes bibliographical references (pages 201-210) and index.

ISBN:

0875848990

OCLC:

41580482