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Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis.
- Format:
- Book
- Author/Creator:
- Pine, B. Joseph.
- Language:
- English
- Subjects (All):
- Technological innovations--Management.
- Technological innovations.
- Manufactures--Technological innovations--Management.
- Manufactures.
- Service industries--Technological innovations--Management.
- Service industries.
- New products--Management.
- New products.
- Competition.
- Mass production.
- Physical Description:
- xxi, 333 pages : illustrations ; 24 cm
- Edition:
- [Paperback edition].
- Place of Publication:
- Boston, Mass. : Harvard Business School Press, 1999.
- Summary:
- With new ways of managing and new technology, readers can learn the techniques of how to embrace mass customization in products and services at competitive prices, or better. This insightful book shows how it is done.
- Contents:
- Once upon a time
- The system of mass production
- The emerging system of mass customization
- Determining the shift to mass customization
- The old competition : how mass production companies faltered
- The new competition : how mass customization companies succeeded
- Developing a strategy for mass customization
- Mass-customizing products and services
- Transforming the organization for mass customization
- Exploring the new frontier
- Appendix: Research on market turbulence.
- Notes:
- Includes bibliographical references (pages 301-322) and index.
- ISBN:
- 0875849466
- OCLC:
- 40882401
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