The stuff type is made of / designed and written by Andrew I. Bayroff.

Format:

Book

Author/Creator:

Bayroff, Andrew I.

Language:

English

Subjects (All):

Typesetting.

Type and type-founding.

Typesetting--English-speaking countries.

Type and type-founding--English-speaking countries.

English-speaking countries.

Physical Description:

xiv, 79 pages : illustrations (some color) ; 21 cm

Place of Publication:

Upper Saddle River, N.J. : Prentice Hall, [2000]

Summary:

This easytouse quick reference guide to typography covers the history of type as well as typeface usage and selection, and includes comparisons and variations of typeface. Five Families. Breakdown. Spacing, Layout, and Usage. How We Read Copy. Comparisons of Sarif and Sans Serif. Words and Terms. For beginning graphic designers or anyone who needs a quick reference to typography.

Contents:

Part 1 Five Families 1

Garamond 2

Baskerville 3

Bodoni 4

Century Expanded 5

Helvetica 6

Part 2 Breakdown 9

All of the Parts 10

Stress 12

Stroke: Thick and Thin 13

Serifs 14

Part 3 Spacing, Layout, and Usage 17

Kerning 18

Leading 19

Paragraph Layout 20

Digital Type Effects 21

Headline Usage 22

Body Copy Usage 23

Members of the Family 24

Part 4 How We Read Copy 27

Reading in Color 28

Blocks of Color 29

Optically Correct 30

Part 5 Comparisons 33

The Serif 34

The Sans Serif 38

Part 6 A Closer Look 43

Part 7 Typefaces By the Handful 57

Typography Books 64.

Notes:

Includes bibliographical references (page 74) and index.

ISBN:

0130220043

OCLC:

41404650