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Food advertising on children's television : an analysis of appeals and nutritional content / by F. Earle Barcus and Lucille McLaughlin.

Van Pelt Library HQ784.T4 B355 1978
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Format:
Book
Author/Creator:
Barcus, Francis Earle, 1927-
Contributor:
McLaughlin, Lucille.
Action for Children's Television.
Language:
English
Subjects (All):
Television advertising and children--United States.
Television advertising and children.
Advertising--Food--United States.
Advertising.
Advertising--Food.
United States.
Physical Description:
142 pages in various pagings ; 28 cm
Place of Publication:
[Newtonville, Mass.] : Action for Children's Television, 1978.
Notes:
"Funding granted under the Magnuson Moss Warranty-FTC Improvements Act."
Includes bibliographical references.
OCLC:
5980836

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