Let every child be wanted : how social marketing is revolutionizing contraceptive use around the world / Philip D. Harvey.

Format:

Book

Author/Creator:

Harvey, Philip D., 1938-

Language:

English

Subjects (All):

Contraceptives--Marketing.

Contraceptives.

Social marketing.

Birth control--Government policy.

Birth control.

Family policy.

Physical Description:

x, 251 pages : illustrations ; 24 cm

Place of Publication:

Westport, Conn. : Auburn House, 1999.

Summary:

An authoritative, highly readable account of a little known specialty in the world of international family planning: the social marketing of contraceptives.

Contents:

1 The Pioneers 1

2 Social Marketing: How It Works 27

3 Sex, Contraception, Religion, and AIDS 41

4 Players in the Game: Donors, Governments, Family Planning Associations, and Others 61

5 "I'm Up to Here with Experts": Selling Contraceptives in Sri Lanka 81

6 Social Marketing in Bangladesh 91

7 Why Brand Names? 111

8 Pricing: The Cornerstone of Social Marketing and the Controversies that Surround It 123

9 Measuring Results: Sales, CYPs, Contraceptive Prevalence 147

10 Running a Program 167

11 Advertising: The Fuel of Social Marketing 185

12 The Population Wars 203

Appendix 3 Birth Control Today

Methods and Practice 233

Appendix 4 Estimate of Lives Saved by Contraception 237.

Notes:

Includes bibliographical references and index.

ISBN:

0865692823

OCLC:

40693853